MARKETING FOR MISSIONS
MARKETING FOR MISSIONS
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I work alongside small businesses and purpose-led brands to take marketing off their plate
HI, I'M GEORGIA 👋
HI, I'M GEORGIA 👋
I’m a marketing strategist specialising in purpose-led and community-driven organisations.
After working across agencies, brands and the not-for-profit sector, I’ve seen firsthand what actually drives sustainable growth in the impact space.
Mission-led organisations are doing incredible work behind the scenes.
But often, that impact isn’t being communicated in a way that connects with the people who need to see it.
That’s where I come in.
You know you're making an impact, but do others? 💭
You know you're making an impact, but do others? 💭
Many small and growing mission-led organisations face the same challenge.
You’re doing meaningful work, but:
Bigger organisations dominate the conversation
Your message gets lost online
Marketing feels inconsistent or reactive
Content becomes something you post just to keep up
More often than not, the answer isn’t more content.
It’s clarity, consistency and community (CCC).
SELECTED WORKS
SELECTED WORKS
MARKETING AND COMMUNICATIONS
Friends with Dignity
Friends with Dignity
Friends with Dignity is a national NFP supporting people rebuilding their lives after domestic violence. I lead all marketing, communications, and design - creating content and campaigns that raise awareness, drive donations, and celebrate community impact.
CAMPAIGN WORK
World Wellness Group
World Wellness Group
World Wellness Group is a Queensland-based social enterprise advancing health equity for refugees, migrants and people seeking asylum.
I support the organisation through campaign development, content creation and design, including their 2026 EOFY fundraising campaign.
MARKETING AND SOCIAL MEDIA
Anima Q
Anima Q
Anima Q is a contemporary Italian restaurant in Melbourne, Australia that celebrates modern Italian dining shaped by global influences and a deeply personal culinary journey.
I solely coordinate and execute on content creation, social media management and marketing strategy to build Anima Q’s presence from the ground up - from weekly content shoots and reels to campaign planning, creative direction and growing their local audience.
PACKAGES
PACKAGES
1️⃣ Marketing reset
1️⃣ Marketing reset
A one-off marketing intensive for businesses that know their marketing needs some attention but aren’t sure where to start.
I’ll audit where you’re at, build a practical marketing strategy and create the content you need to actually put it into action.
You’ll leave with:
✓ A tailored marketing strategy
✓ Clear goals and priorities
✓ Audience + messaging direction
✓ Content pillars
✓ 30-day content roadmap
✓ 2-hour content session
✓ 2x ready-to-post reels
✓ 4x ready-to-post feed posts
✓ Practical action plan
✓ Organised content assets
$889
2️⃣ Ongoing marketing partner
2️⃣ Ongoing marketing partner
For businesses that want someone to take ongoing ownership of their marketing without hiring an internal marketing employee.
I’ll work alongside you to plan, create, manage and optimise your marketing month after month.
Depending on your needs, this can include:
✓ Marketing strategy
✓ 1x monthly planning session
✓ Full organic social media management
✓ End-to-end content creation incl. revisions
✓ 1x weekly content shoot (1 hour)
✓ Campaign planing and execution
✓ Caption writing and content scheduling
✓ Digital marketing ad-hoc requests
✓ Monthly reporting
$1,998/month
*Discounted rates for NFPs
LET'S WORK TOGETHER 💪
LET'S WORK TOGETHER 💪
Currently taking on clients, whether it's a project or ongoing support, I can help you!
FOLLOW ME
FOLLOW ME
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